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Advertising Techniques To Get Results and Not FailuresIn all my years in advertising i have seen many mistakes and many successes. It is true that there is a very fine line between success and failure and i have seen all the failures and learned from them. One of the biggest mistakes people make is to target the wrong type of person and not be spacific enough with their demographics. The targetting is just one of the many mistakes i have seen that have contributed to the failure of a campaign or even people losing their job due to the campaign ...
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How Effective Are Your Ads?Do you read classifieds ads? I do because I run an advertising ezine and I can tell you it's an education at times. Ads are the first impression the unsuspecting public gets of you and your business. They are "make or break", so do yours shape up? Let's take a hard-hitting look -- names omitted to protect the guilty! Frightening Realities One of the most frightening things -- and, I admit, amusing for me -- was when I ran a spoof ad contest a few months ago. I wrote the spoofs and I thought ...
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7 SECRETS TO WRITING A SUCCESSFUL ADWhether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product: YOUR HEADLINE OR TITLE PROMISES SOMETHING TO YOUR CONSUMER. Yep, you gotta grab their attention at the outset -- that is, by way of your headline. Tell me, would you buy a product after reading this headline: "New Hair Growth Shampoo Now In The Market!" I don't know about you, but if it was something like, "50% Hair Growth In 7 Days!" I'd buy the product ...
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Attracting Advertisers For Your SiteSo you have a web site and your building traffic, and hopefully you're showing a profit from your own product sales and/or through affiliate programs. Now it's time to look at attracting advertisers who will pay you to run their banners and/or text links on your site (and in your ezine or newsletter, if you have one.) Know Your Visitors The first step is to compile demographic information on your site's visitors. This is extremely important information for any potential advertiser, and is ...
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8 Ways Business People Can Make Their Advertising More 1) Write down your objective before creating any marketing or advertising. What do you want to achieve with this marketing piece? Who is the target audience? What action do you want the prospect to take after reading it? Have you made it clear and easy for the prospect to take the next step in the sales process? With a clear objective, you'll be able to create more focused marketing material. 2) Make it a habit to ask customers how they heard about your company. Keep track of their responses ...
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Advertising on a budget -- Using print to drive traffic onlineI decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com. PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides and grooms, the site includes a resource guide where local businesses can advertise their products and services. We launched PWC in November 2001. Like many start-up businesses, PWC didn't have much money for marketing. Yet we ...
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Ten tips for Advertising on a BudgetMany people who start a home based business have a limited advertising budget However, for the life of your business it is important that you get the word out as quickly as possible. These tips will help you do just that without breaking the bank. 1. Word of Mouth is one of the best forms of advertising. It is absolutely free and if done correctly, you will get a great response. Talk to everyone you know about your business, Ask your family and friends for referrals. Make an effort to meet new ...
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STOP THINKING IN A BOXWhen advertisers on the Internet think about ways to advertise, they tend to think ezines, banners, text links, opt-in lists, guaranteed visitors, targeted leads, FFA pages, classifieds, etc. Now all these ideas are good and all work with various degrees of success. But what have they forgotten? In order to be truly successful in advertising, you need to advertise "from both ends". For example, say you want to sell romance books on the Internet. Where are the places you should be advertising? ...
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Are You a Passive Advertiser?What kind of a marketer are you? There are many ways to advertise. Some we are very familiar with, such as hype. There is a LOT of hype on the Internet. And I'm not going to tell you that hype doesn't sell, because it does. You see it on TV every day. Someone yelling outrageous claims. And some people respond to that type of advertising. It moves fast and furious and tries to get to you through your emotions, hoping you will act BEFORE you have the chance to think it over. There are many ...
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Are You Realistic or Unrealistic?Are you realisitc or unrealistic about advertising on the Internet? When you purchase advertising, are you realistic in your expectations? I recently wrote an article entitled "The Age of Now". My purpose was to point out that everyone seems to expect everything NOW. This seems to hold true in advertising also. For example, I specialize in sending targeted traffic to websites. Customers will come in and order 1,000 visitors. If they don't get any sales, their first reaction is, "Well, ...
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